AI meets law: human hand reaching to robotic hand — symbolising technology, ethics, and legal IP protection in AI businesses.
Close-up of hands typing on laptop keyboard — remote legal services for tech startups and digital contract reviews.Calina Popovski, founder of Pixel Legal

AI Advisory + Commercial & Technology Law firm

Deep tech experience. Practical advice. Faster decisions.

Located in Melbourne & Sydney. Supporting clients across Australia

LET'S WORK TOGETHER

We provide AI, Technology, IP and Commercial Legal services for businesses across Australia - from startups to global enterprises.

Whether you're a solo freelancer or an established scale-up, we provide practical advice and solutions.

With our global experience supporting large international organisations, we bring smart, practical and strategic solutions.

Industries we’ve supported

  • Technology

  • Online businesses

  • Consulting and Professional Services

  • Healthcare and Health Tech

  • Financial institutions

  • Insurance

  • Creatives and Digital services

  • Manufacturing

SaaS businesses 

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mobile apps

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online platforms.

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healthtech

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fintech

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edtech

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hardware companies

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technology related consultants

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online Businesses

I

financial institutions

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Insurance

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professional services and consultants

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Creatives

SaaS businesses  | mobile apps | online platforms. | healthtech | fintech | edtech | hardware companies | technology related consultants | online Businesses I financial institutions I Insurance I professional services and consultants I Creatives

Our experience includes

AI & DATA

  • AI vendor contracting

  • AI Data licensing + data sharing agreements

  • AI governance frameworks and policy development

COMMERCIAL & TECH DEALS

  • Commercial Agreements - MSA’s, SOW, Supply, consulting and service agreements

  • SaaS / enterprise agreements

  • Procurement / RFP Support

  • Strategic alliances, partnerships / reseller programs / channel / VAR programs

  • Shareholder / founders agreements

  • Negotiation strategy & deal support

IP

  • IP protection + ownership

  • Confidentiality Agreements (NDAs)

GOVERNANCE, SCALE & SUPPORT

  • Contract playbooks + templates

  • Negotiation strategy + deal execution

  • Policy Development

  • Legal process optimisation (tools, templates & scalable workflows)

  • Outsourced Tech/Commercial Counsel Retainer

Book a consultation
Minimalist home workspace with neutral tones — representing founder-led businesses and legal consultancy from home with Pixel legal for tech start ups

Practical Legal and commercial support  tailored to your needs and requirements

  • You’re building fast — but the legal foundations can’t be an afterthought. If you're unsure:

    • What agreements to use with your co-founders, developers, employees or first clients

    • Whether your website is legally compliant

    We can help you launch without the legal overwhelm.

    Service include:

    Business structure and founder agreements, SaaS & cloud contracts, licensing, Website legals, Employment agreements, Compliance.

    See Full Service List →

  • You're gaining traction — and new legal risks are appearing. You might be wondering:

    • How can we effectively negotiate an agreement with one of our largest clients?

    • Is our SaaS agreement strong enough to scale?

    • How do we stay compliant with data and privacy laws?

    • What happens if a key contractor walks?

    • Are we legally prepared for growth?

    • While scaling quickly, how can we improve productivity and reduce risks within the business?

    We support growth-stage businesses with legal systems that scale — so your legal function grows with you, not behind you.

    Services include:

    Commercial contract negotiations (MSA’s, SaaS agreements, license terms), Privacy, Investor/Shareholder agreements, Partner Agreements, Event Agreements, Procurement and Vendor agreements, Employment agreements, Risk management systems. 

    See Full Service List →

  • You're managing complex risks, more employees, and maybe even in-house legal. But you still need:

    • Sharp commercial contract negotiation

    • Fractional legal support or overflow coverage

    • Strategic legal advice on governance and risk management

    We partner with in-house teams and executives to solve high-level legal challenges and act as a true legal function of your business.

    Services Include:

    Complex commercial negotiations and redlines, policies, training, playbooks, risk management 

    See Full Service List →

Not sure where you fit? Let’s talk.

We’ll help you pinpoint what you need — and leave out what you don’t.

Schedule a chat
Calina Popovski lawyer for tech businesses australia

Meet Your In-House Legal Partner - Calina Popovski

Hi, I’m Calina — founder of Pixel Legal. After 17+ years working with fast-growing tech companies (Google, Amazon Web Services, Atlassian + Accenture), in both the legal, operations, finance, and sales teams, I started Pixel Legal to make legal advice feel clear, practical and genuinely useful. I’ve seen how practical and strategic legal advice can support real growth.

I understand your needs and industry because I’ve worked inside it, not just beside it. Here, you get both legal experience and commercial know-how. I’ve helped tech, financial institutions, insurance companies, consultants, health and innovative businesses manage commercial agreements, contracts, IP, technology, risk management, compliance, and I’ve also helped them scale smartly.

More about my story

Smart Legal & Strategic Advice — Tailored to You

  • Relevant

    Due to our deep tech, commercial and in-house experience, you’ll get legal documents, compliance and negotiation advice that matches how your business works.

  • Partnered

    Advice and support that feels like having your own in-house counsel, whenever you need it.

  • Depth

    We dive deep to understand your needs and challenges.

  • Customer focus

    We put our clients at the heart of everything we do, tailoring our solutions to their unique needs.

Worried about cost or complexity?

We offer fixed fees, clear scopes and practical solutions.

Worried about timing?

We’ll ask about your timeline in our first call and give you a clear answer. If we can meet it, we will — and if not, we’ll be upfront from the start.

Not sure which law firm to choose?

We’ve worked inside tech businesses — not just as lawyers, but inside sales, ops, and finance teams. That means we get where you’re coming from and deliver legal support that fits the way you work.

Three professionals collaborating on legal documents at a modern table — representing scale-up legal planning in Brisbane sydney and melbourne from Pixel Legal

Testimonials

  • I had an excellent experience working with Calina at Pixel Legal! She assisted me with reviewing business lease and preparing a shareholder agreement, and her professionalism truly stood out. Calina was knowledgeable, attentive to detail, and made the entire process easy and stress-free.
    I highly recommend Calina and Pixel Legal to anyone in need of legal services. Her expertise and friendly approach made a big difference and I'm very grateful for her support:) Dragana (Check out the review on Google)

  • We brought Calina in to review and negotiate a Saas agreement, and she was amazing to work with. She understood our needs straight away and pointed out a bunch of things we hadn’t even thought about. Everything was explained clearly which made the whole process so much easier.

    When it came to negotiating, she helped us push back on the right things and get way better terms than we expected. We’ll definitely keep working with her.

  • I went to Calina from Pixel Legal to review my business lease and to prepare a shareholder agreement. She was excellent to deal with — clear, efficient, and genuinely interested in making sure everything was done properly. I really appreciated how she explained things and picked up on details I would have missed. It’s reassuring to have someone so thorough and approachable handling the legal side of my business. Highly recommend her. Uriel (Check out the review on Google)

Ready to Build a Stronger, Productive, Safer Business?

Pixel Legal is here to help you take control of your commercial agreements, IP, policies, processes and make smarter, safer business decisions while working productively.  We go beyond surface-level advice to deeply understand your business and deliver tailored solutions.

schedule a chat