Calina Popovski, founder and lawyer holding laptop, smiling in modern office — ideal for legal support branding in FinTech and EdTech.

About Pixel Legal

We support a broad range of businesses based in Australia on issues relating to Tech, AI Commercial law, Contracts, IP, Compliance and Risk Management.

To address our client’s problems, we not only provide legal advice, but we also deliver consulting support, tools, resources and training.

Calina Popovski, Pixel Legal in tech-ready office setting — suitable for in-house legal consulting and business law services.

Meet Calina

I’ve been a lawyer, procurement and commercial advisor for 17 years, working across Melbourne, Sydney, Perth and London with companies like Amazon Web Services, Google, Atlassian and Accenture. Most of my work has been supporting tech, professional services, creatives services and the health sector, where I focus on making legal advice clear, useful, and tied to real business outcomes.

More important than job titles or awards is how I work with people. Clients describe me as straightforward, practical, and focused on what matters.

Credentials:

  • Qualified lawyer, Supreme Court of Victoria

  • Artificial Intelligence Governance Professionals Course, IAPP

  • Previously admitted to the Supreme Court of WA and the Supreme Court of  NSW

  • In-house and Governance experience across global tech and consulting companies

  • Awarded for risk management and process improvement

  • Member of the Law Institute of Victoria

  • Member of the Victorian Society for Computers & the Law

If you need legal or commercial support from someone who’s worked at pace, in complex environments, and knows how to keep things simple—I’d be happy to help. Email me at calina@pixellegal.com.au

Past Employers

2023 - 2024 Atlassian, Melbourne

2017 - 2023 Amazon Web Services, Sydney

2015 - 2016 Google, London

2014 - 2015 Accenture, London

2011 - 2014 Synergy (electricity generation), Perth

2007 - 2011 Various law firms, Melbourne and Perth

Check out my LinkedIn profile

Experience & Services:

AI & DATA

  • AI vendor contracting

  • AI Data licensing + data sharing agreements

  • AI governance frameworks and policy development

COMMERCIAL & TECH DEALS

  • Commercial Agreements - MSA’s, SOW, Supply, consulting and service agreements

  • SaaS / enterprise agreements

  • Procurement / RFP Support

  • Strategic alliances, partnerships / reseller programs / channel / VAR programs

  • Shareholder / founders agreements

  • Negotiation strategy & deal support

IP

  • IP protection + ownership

  • Confidentialty Agreements (NDAs)

GOVERNANCE & SCALE

  • Contract playbooks + templates

  • Negotiation strategy + deal execution

  • Policy Development

  • Legal process optimisation (tools, templates & scalable workflows)

Books and coffee on minimalist table — reflecting thoughtful legal strategy and founder lifestyle in tech business spaces.

Why I Do This Work

I started Pixel Legal because I saw a real need for legal and consulting support that’s approachable, clear, and genuinely helpful.

In my experience, not every business challenge calls for formal legal advice—sometimes, the right tool, training, or practical guidance can make all the difference. I wanted to build a practice that’s more than just legal services—a trusted partner that empowers clients to make confident, informed decisions.

My goal is to provide practical legal advice that supports the way businesses actually work—whether that’s setting up a new venture, improving day-to-day operations, or scaling sustainably while managing risk and boosting efficiency.

After over ten years working inside global and Australian tech companies—across legal, finance, sales and operations—I bring a deep, commercial perspective to every engagement. I understand the pressures of growing a business, and I’m here to help you navigate growth with the right tools and advice.

What makes us different

(And Why That Matters)

  • Practical, not overcomplicated:

    We give advice that works in the real world—solutions you can actually use, not just legal theory. Whether it's a clause, a process, or a decision, it has to make business sense.

  • We partner with you:

    We don’t play the “expert” card. We ask, listen, and build solutions together so you always feel included and in control.

  • Upfront pricing:

    Our fees are clear before you commit. No hidden costs, no bill shock, no clock-watching.

  • Local, relaxed, real:

    Yes, we’re lawyers, but we also paddle board, get sandy feet, and know the difference between “urgent” and “it can wait till after the school run.”

  • Long-term mindset:

    You’re not just another file. We aim to be the legal partner you trust to text, call, or grab a coffee with even after the urgent stuff is sorted.

Let’s Just Have a Chat !

A 15-minute conversation is usually all it takes to figure out if Pixel Legal is the right fit for your business and style.

Ask your curly questions. Tell us your “it’s probably nothing, but…” stories.

We’ll listen and help you move forward, even if that means recommending something (or someone) else.

Schedule a chat