AI Agreements: A Practical Risk Guide for Tech Businesses

Artificial intelligence is now embedded in customer platforms, internal tools, analytics engines and decision systems.

When AI is procured, licensed or deployed, the legal risk sits primarily in the contract.

Traditional software terms are not enough. AI introduces specific risks around data, IP, explainability, bias and liability. These must be addressed expressly in the agreement.

This article sets out the key contractual risk areas and what to negotiate.

1. Intellectual Property: Who Owns What?

AI systems typically involve:

  • The underlying algorithm

  • Documentation and interface

  • Training data

  • Customer input data

  • Output generated by the system 

Each layer must be addressed separately.

Key risks

Ownership of the AI system

The vendor usually owns the algorithm and platform. Confirm they have sufficient rights to license all third-party components (including large language models).

Customer input data

Customer input data is typically pre-existing IP owned by the customer. The contract must:

  • Confirm customer ownership

  • Limit vendor licence rights

  • Align licence scope with privacy and confidentiality terms

AI outputs

Ownership of AI-generated output is legally uncertain in many jurisdictions because copyright usually requires human authorship.

Practical position:

  • Allocate contractual ownership regardless of copyright uncertainty

  • Consider confidentiality protections if IP protection is unclear

  • Require substantial human modification for critical deliverables

Improvements and “learning”

AI systems evolve. The contract must address who owns improvements resulting from:

  • Customer data

  • Customer training

  • Ongoing system use

Common models:

  • Vendor owns general improvements

  • Customer retains rights in high-value data-driven improvements

  • Layered ownership structure

Action: Do not rely on generic IP clauses. AI requires layered IP allocation.

2. Data Use, Privacy and Confidentiality

AI systems rely on large datasets. This raises privacy and confidentiality exposure

Customer training data

Contract should address:

  • What data the AI can access

  • Permitted purposes of use

  • Whether vendor can retain data

  • Whether vendor can use it to improve models

Vendors often seek broad rights to use data for product improvement. This must be assessed against:

  • Customer contractual obligations to its own clients

  • Privacy law compliance

  • Commercial sensitivity

Historical / third-party training data

Seek warranties that training data:

  • Was lawfully obtained

  • Complies with privacy obligations

  • Does not breach confidentiality

Generative AI use

If using third-party generative AI tools internally:

  • Avoid uploading confidential or personal information without clear contractual and technical protections

  • Confirm vendor does not store or reuse prompts beyond service delivery

  • Implement manual review of outputs

Action: Align licence rights, privacy compliance and confidentiality obligations. They must operate together.

3. Explainability and Audit Rights

AI systems can operate as “black boxes”.

If AI is used in decisions that:

  • Affect individuals

  • Require regulatory justification

  • Must be explained to customers

then transparency provisions are critical.

The contract should address:

  • Whether decisions are explainable

  • Access rights to explanations

  • Cooperation with regulatory investigations

  • Record-keeping obligations (especially in cloud environments)

Suppliers may resist full transparency due to trade secrets. A balanced position is often:

  • Outcome explainability

  • Audit rights limited to compliance purposes

Action: If you must explain decisions, your contract must allow you to.

4. Acceptance, Testing and “Learning” Risk

AI evolves. Acceptance testing is not always a single event.

We suggest considering:

  • Proof of concept or trial phases

  • Staged acceptance as the system evolves

  • Performance metrics for evolving systems

  • “Circuit breakers” allowing suspension if bias or non-compliance occurs

Action: Define measurable objectives. Tie payment and continuation rights to performance.

5. Warranties and Indemnities

AI systems often include “as-is” disclaimers, particularly for outputs

That may not be commercially acceptable.

Vendor warranties to consider

  • Performance warranties

  • Algorithm design assurances

  • Lawful use of training data

  • Non-infringement of third-party IP

  • Steps taken to mitigate bias

Customer warranties

Vendors typically require:

  • Customer has rights to input data

  • Customer data does not infringe third-party rights

Indemnities

An indemnity means one party agrees to pay if certain losses or claims happen. 

Customers commonly seek indemnities for:

  • Privacy breaches

  • Confidentiality breaches

  • IP infringement

Vendors often seek indemnities relating to:

  • Customer misuse

  • Third-party claims arising from customer data
     

Action: Match indemnity structure to actual AI risk profile.

6. Bias, Automated Decision-Making and Risk Allocation

AI risk profile depends on use case.

Risk increases where AI:

  • Automates decisions affecting individuals

  • Operates without human review

  • Generates public-facing content

  • Processes sensitive data

It may be helpful to identify:

  • Primary operator

  • Obligations for monitoring and maintenance

  • Liability allocation for misuse or flawed training data

Action: If automated decisions create real-world consequences, liability caps should reflect that.

7. Limitation of Liability

A limitation of liability sets a cap on how much a party can be responsible for if something goes wrong. i.e. this is the maximum amount you can claim from me.

Standard liability caps may not reflect AI risks.

Unique AI risks include:

  • Hallucinated or inaccurate outputs

  • Third-party IP claims

  • Privacy breaches

  • Model degradation from training data

We suggest reassessing traditional caps in light of:

  • Damage to third parties

  • Damage arising from evolved systems

Action: Review caps against realistic exposure, not standard SaaS templates.

8. Termination and Exit

AI systems embed deeply into operations.

On termination, consider:

  • Ongoing rights to input data

  • Ongoing rights to output data

  • Portability to a new supplier

  • Whether customer data can be removed from the system

  • Escrow viability

AI vendor lock-in risk is higher than standard software due to model training and data entrenchment.

Action: Address portability and data extraction before signing.

9. Governance and Regulatory Change

AI regulation is evolving.

We recommend considering governance or review mechanisms if law changes materially.

Suppliers may resist blanket compliance with future laws, but structured review clauses are commercially reasonable.

Action: Include review mechanisms tied to regulatory change.

Final Observations

AI risks can be managed by the terms in the contract. 

Organisations relying on AI should:

  1. Separate IP layers clearly

  2. Align data licence with privacy obligations

  3. Secure explainability where required

  4. Tie performance to measurable outcomes

  5. Reassess liability caps

  6. Address bias and automated decision-making risk

  7. Plan for exit and portability

AI contracts require deliberate drafting. Standard SaaS templates are rarely sufficient.

For small, mid-sized and enterprise organisations operating in technology environments, these issues should be assessed before procurement, not after deployment.

Free AI Contract Checklist

Want a free copy of the AI Contract Checklist? Email hello@pixellegal.com.au

Further information

If you need support with drafting or reviewing an agreement that contains AI related services, email hello@pixellegal.com.au or organise a free consultation.

Disclaimer

This article is provided for general information purposes only and does not constitute legal advice.  It does not take into account your organisation’s specific circumstances, systems, or regulatory obligations. You should obtain tailored legal advice before entering into a contract for AI related services. 


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