AI meets law: human hand reaching to robotic hand — symbolising technology, ethics, and legal IP protection in AI businesses.
Close-up of hands typing on laptop keyboard — remote legal services for tech startups and digital contract reviews.Calina Popovski, founder of Pixel Legal

We’re an AI advisory and Commercial Law firm with deep tech experience

Located in Melbourne & Sydney, we support clients across Australia

LET'S WORK TOGETHER

We provide AI, Technology, IP and Commercial Legal services for businesses across Australia - from startups to global enterprises.

Whether you're a solo freelancer or an established scale-up, we provide practical advice and solutions.

With our global experience supporting large international organisations, we bring smart, practical and strategic solutions.

Industries we support

  • Technology

  • Online businesses

  • Consulting and Professional Services

  • Healthcare and Health Tech

  • Financial institutions

  • Insurance

  • Creatives and Digital services

  • Manufacturing

SaaS businesses 

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mobile apps

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online platforms.

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healthtech

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fintech

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edtech

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hardware companies

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technology related consultants

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online Businesses

I

financial institutions

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Insurance

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professional services and consultants

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Creatives

SaaS businesses  | mobile apps | online platforms. | healthtech | fintech | edtech | hardware companies | technology related consultants | online Businesses I financial institutions I Insurance I professional services and consultants I Creatives

Minimalist home workspace with neutral tones — representing founder-led businesses and legal consultancy from home with Pixel legal for tech start ups

Practical Legal and commercial support  tailored to your needs and requirements

  • You’re building fast — but the legal foundations can’t be an afterthought. If you're unsure:

    • What agreements to use with your co-founders, developers, employees or first clients

    • Whether your website is legally compliant

    We can help you launch without the legal overwhelm.

    Service include:

    Business structure and founder agreements, SaaS & cloud contracts, licensing, Website legals, Employment agreements, Compliance.

    See Full Service List →

  • You're gaining traction — and new legal risks are appearing. You might be wondering:

    • How can we effectively negotiate an agreement with one of our largest clients?

    • Is our SaaS agreement strong enough to scale?

    • How do we stay compliant with data and privacy laws?

    • What happens if a key contractor walks?

    • Are we legally prepared for growth?

    • While scaling quickly, how can we improve productivity and reduce risks within the business?

    We support growth-stage businesses with legal systems that scale — so your legal function grows with you, not behind you.

    Services include:

    Commercial contract negotiations (MSA’s, SaaS agreements, license terms), Privacy, Investor/Shareholder agreements, Partner Agreements, Event Agreements, Procurement and Vendor agreements, Employment agreements, Risk management systems. 

    See Full Service List →

  • You're managing complex risks, more employees, and maybe even in-house legal. But you still need:

    • Sharp commercial contract negotiation

    • Fractional legal support or overflow coverage

    • Strategic legal advice on governance and risk management

    We partner with in-house teams and executives to solve high-level legal challenges and act as a true legal function of your business.

    Services Include:

    Complex commercial negotiations and redlines, policies, training, playbooks, risk management 

    See Full Service List →

Not sure where you fit? Let’s talk.

We’ll help you pinpoint what you need — and leave out what you don’t.

Schedule a chat
Calina Popovski lawyer for tech businesses australia

Meet Your In-House Legal Partner - Calina Popovski

Hi, I’m Calina — founder of Pixel Legal. After 17+ years working with fast-growing tech companies, in both the legal, operations, finance, and sales teams, I started Pixel Legal to make legal advice feel clear, practical and genuinely useful. I’ve seen how practical and strategic legal advice can support real growth.

I understand your industry because I’ve worked inside it, not just beside it. Here, you get both legal experience and commercial know-how. I’ve helped tech, financial institutions, insurance companies, consultants, health and innovative businesses manage commercial agreements, contracts, IP, technology, risk management, compliance, and I’ve also helped them scale smartly.

More about my story

Smart Legal & Strategic Advice — Tailored to You

Worried about cost or complexity?

We offer fixed fees, clear scopes and practical solutions.

Worried about timing?

We’ll ask about your timeline in our first call and give you a clear answer. If we can meet it, we will — and if not, we’ll be upfront from the start.

Not sure which law firm to choose?

We’ve worked inside tech businesses — not just as lawyers, but alongside sales, ops, and finance teams. That means we get where you’re coming from and deliver legal support that fits the way you work.

Three professionals collaborating on legal documents at a modern table — representing scale-up legal planning in Brisbane sydney and melbourne from Pixel Legal

Testimonials

Ready to Build a Stronger, Productive, Safer Business?

Pixel Legal is here to help you take control of your contracts, commercial agreements and make smarter, safer business decisions while working productively.  We go beyond surface-level advice to deeply understand your business and deliver tailored solutions.

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